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Flexy is now officially Flexyforce! Read more about our evolution here!

 This is my story. It all started the day I decided to trade office politics, large overheads and big boardrooms for fresh air, sunshine, slip-slops, freelance teams and co-working adventures around the world. Welcome to Flexy.

I used to think I was so free and independent, that I could really choose what I wanted to do. Being an entrepreneur gives you that kind of freedom, leading and managing a company the way you imagined. Freedom is defined as the ability to choose and I certainly had options.

But was I really stuck in an old way of working?

Despite being the Founder of an innovation management firm and already being perceived as operating at the edge where all new things were happening, I felt like that edge was stuck in an old world; a world made up of pretty, coloured post-its and fancy buzz words like “design thinking”, “lean innovation management”, “disruption” and “agile” everything. It was and still is, a very strange way of spending your days.

Offices, meetings, smoke breaks, corporate politics, performance reviews, job descriptions, emails, presentations and payslips.

It occurred to me that I spent most of my time sitting down in a chair in front of my computer or standing up between concrete walls trying to convince someone to do something, they don’t seem to really care about. Even with my fabulous view of Table Mountain and awesome teams around me, it was not enough. It wasn’t enough to spend a lifetime behind closed doors. I craved adventure, open spaces, transparent environments and quality time with the people I love.

Relentlessly trying to stay inspired, while helping large corporations to innovate, made me wonder: How am I spending my time? Is creating colourful customer journey walls, improving UX, putting together fancy McKinsey-style profit closing diagrams and breaking down walls in offices really, working differently? Or are you simply ‘dressing up’ our old ways of working, leading and thinking? Perhaps simply viewing and framing the same old things from different angles? I thought I was a free ranger, a future thinker, until I took a step out of my comfort zone and started experimenting with real change.

Flexy arrived, and all the incredible people passionate about shaping a better future of work for everyone all over the world arrived with it.

The birth of Flexy

About 16 months ago, I unknowingly traded my office chair, high heels, consulting outfits and full-time team for a life of true freedom.

I decided to build a company with no office, no working hours, no leave days and no employees. A company of the future. A culture of adventure and flexibility. A team with shared values, big hearts and open minds. A dream for every day to be a productive adventure.

This blog is dedicated to sharing the Flexy story, behind-the-scenes style. Stories of co-working adventures and working in flexible teams scattered all over the world. Stories by real people who took risks, embraced a new way of working and never looked back.

Stories contributed by team members and Flexy community members all sharing learnings and observations alongside a bunch of other awesome top suppliers and brave clients already embracing freelance workforces. #flexyforce

It is not all sunshine and slip-slops, but it is definitely opening up doors of opportunity and discovering new ways of working, together everywhere. And what an adventure that is. #flexyworking

So stay tuned, we know the way into the Future of Work 🙂

Annette Muller
Founder and Ceo of Flexy

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This Post Has 2 Comments
  1. Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

    1. Hi Jan,

      Thanks for your message – glad you like our website and great to hear you saw one of our tweets. Flexy is a SAAS business and unfortunately we won’t be able to help you with your SEO, however, if you sign up on the platform you can search for SEO freelance professionals who can perhaps help you out.

      Hope to see you on the platform.
      Happy Working,
      The Flexy Team

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